Enrol Now

Digital Marketing Strategy & Planning: Increase your Sales & Brand Awareness

Instructor

admin

998
Students enrolled

Description

Digital Marketing Strategy & Planning Course Overview

Our Certificate in Digital Marketing course has been designed to take you through the online marketing assets, tools, and methods. This is to help individuals and businesses improve their value proposition. It is also to help them achieve their marketing and business goals. The course is totally practical, as real-life case studies are always used to explain concepts in class. As the future gets nearer, everything and everyone is going digital. As a result of this, it is very crucial for everyone who will be in any sort of business to learn Digital Marketing. It is also one of the most valuable skills in the market today.

Who Should Attend

  • Experienced individuals who manage digital marketing activities in diverse fields
  • Working professionals seeking to change career, job or industry to digital marketing related field
  • Individuals who meets the requirements and intend on starting a career in digital marketing
  • Mid to senior-level executives in any sector
Introduction to Digital Marketing
  • What is Digital Marketing?
  • Digital Marketing Vs. Traditional Marketing
  • Trends, Stats & Opportunities
  • Introduction to Digital Marketing Tools & Techniques
  • Planning Online Business Strategy
  • Market Segmentation, Targeting
  • Selected Market, Product Positioning
  • Marketing Model & Stages
  • Introduction to Websites
  • Introduction to Search Engines
  • Search Engine Optimization
  • Search Engine Marketing
  • Responsive Ads
  • Image Ads
  • Video Ads
  • Email Marketing Basics
  • Email Marketing Options
  • Crafting Marketing Emails
  • Managing Email Campaigns
  • Measuring Results
  • Social Media Basics
  • Social Media Sites
  • Setting Goals for Social Media
  • Getting on Social Media
  • Setting up Campaigns Facebook, Instagram & LinkedIn
  • Introduction to content marketing
  • Content marketing – audience segmentation
  • Choosing content format
  • Writing for online audience
  • Promote your content
  •  Measuring results
  • What is web analytics
  • Tracking goals with web analytics
  • Web analytics and organic search
  • Web analytics and SEM
  • Breaking down data for insight

Adeola Badmus

I am Adeola, my 15-year professional career has spanned several roles, organizations, and sectors. I served as a project manager in IntroIT Consulting, Head of Institute / Chief Operating Officer for the Institute for Advance e-Studies, I currently hold the position as the senior project consultant & marketing director for Piston & Fusion. My qualification includes MSc. In Marketing, BSc. In Business Administration, Digital Marketing, Data Analytics, PMP, PRINCE 2, NEBOSH, Level 3 Award in Education & Training. I have been privileged to attend some of the best institutions globally, University of Lagos, Lagos Business School, and University of Liverpool (UK). I am a member of AMA, PMI & IOSH. I have trained over 4000+ professionals in marketing, branding, project management, data analytics and other business related programmes.

Participants enrolling for this programme will be required to have basic computing skills. Participants who meet the programme requirement should pay the course fee and complete the enrollment form 2 weeks before the programme kick off date.

Prospective applicants who do not meet the programme requirement but wants to join the programme should should follow the process detailed below.

Application Process

  1. Start a chat with the online course adviser or complete the application form
  2. Application will be reviewed by programme committee
  3. Application acceptance will be communicated by programme committee
  4. Pay the programme fee after receiving acceptance from the committee
  5. Check your mail for programme schedule and payment confirmation
Play Video

Digital Marketing Course Fees

Standard
$60
Standard
$60
Training Delivery
Virtual
Duration
Weekday: 4 Days
Weekday: 4 Days
Manual & Cases
(PDF)
Templates & Exam Guide
(PDF)
Training Certificate
(PDF)
Project
with final grading
Refreshment
x
x
Perks
x
x
Additional Services
–
–
CV Development |
LinkedIn Optimization
Available at N5000
Standard Plus
$70
Standard Plus
$70
Training Delivery
Virtual
Duration
Weekday: 4 Days
Weekday: 4 Days
Manual & Cases
(PDF)
Templates & Exam Guide
(PDF)
Training Certificate
(PDF)
Project
with final grading
Refreshment
x
x
Perks
x
x
Additional Services
Exam Application
Job Alerts
CV Development |
LinkedIn Optimization
1 Package Included
Professional
$90
Professional
$90
Training Delivery
Classroom
Duration
Weekday: 4 Days
Weekday: 4 Days
Manual & Cases
Flash Drive (PDF)
Templates & Exam Guide
Flash Drive (PDF)
Training Certificate
Hard Copy
Project
with final grading
Refreshment
Tea Break
Lite Lunch
Perks
x
Notepad & Pen
Additional Services
Exam Application
Job Alerts
CV Development |
LinkedIn Optimization
1 Package Included
Professional Plus
$110
Professional Plus
$110
Training Delivery
Classroom
Duration
Weekday: 4 Days
Weekday: 4 Days
Manual & Cases
Hard copy & PDF
Templates & Exam Guide
Flash Drive (PDF)
Training Certificate
Hard copy & PDF
Project
Review & grading
Refreshment
Maxi Breakfast
Maxi Lunch
Perks
Back Pack
Notepad & Pen
Additional Services
Exam Application
Job Alerts
CV Development |
LinkedIn Optimization
Both Package Included

Digital Marketing Course Dates for Upcoming Classroom Classes In 2024

Proton Digital Marketing offer the Course as Classroom in Lagos and Virtual Online Class in other states in South Africa. See dates and fees for classroom and virtual online class.
Programme Information
Course Objective: The Programme focus is to impart the skills to manage digital marketing processes and the use of digital marketing tools
Classroom
Weekday Date: 4th Nov – 8th Nov 2024 | 5 Days: Mon – Fri | 8:30am – 4pm | Day 1: Virtual Class
Weekend Date: 5th Oct – 2nd Nov 2024 | 5 Weeks: Saturdays | 8:30am – 4pm | Day 1: Virtual Class
Location: 122a Obadina Street, Omole Phase 1 Ikeja Lagos
Virtual Class
Weekday Date: 4th Nov – 8th Nov 2024| 5 Days: Mon – Fri | 8:30am – 3pm
Weekend Date: 5th Oct – 2nd Nov 2024| 5 Weeks: Saturdays | 8:30am – 3pm
Location: Microsoft Teams | Zoom
Gabriel Eluke (Human Resources/Admin)
Gabriel Eluke (Human Resources/Admin)Netcom Africa Limited
Read More
"I became a professional Human Resource personnel after my training with piston and Fusion. It brought a great turn around to my career and remains one of the best decisions I ever took. "
Okhueleigbe Usifo (Construction safety officer/ OFA)
Okhueleigbe Usifo (Construction safety officer/ OFA)Beedie Construction Canada
Read More
"The firm I worked with in Abuja had not paid salaries for 5 months, I decided to leave the country, and left for Dubai. I applied for a safety officer vacancy, out of 15 applicants I was the only person that was selected with HSE level 1, 2 and 3 certificate. I thought getting a job here would be difficult but my certificate helped me."
Uju Edinbus
Uju EdinbusPerform Group (Goal.com)
Read More
"I wanted to change my job, I needed something to give me the advantage to switch jobs. My friend advised I take a digital marketing course, after the training I started prospecting jobs, I got a call for my first interview, at the interview I was grilled extensively on my credentials, thanks to my digital marketing knowledge I got what I will describe as my dream job."
Mojisola Mosuro PMP
Mojisola Mosuro PMPExxonMobil
Read More
“As a fresh graduate I knew getting a good job would be a challenge. I researched online for a professional course to boost my CV, and I found P&F Project Management course. I completed the course. I have since changed jobs 3 times. Project Management. was the best Decision I made.”
Previous
Next
REQUEST A PROPOSAL
REQUEST NEXT SCHEDULE

Why Piston & Fusion Ranked Amongst the Best Business Institute In South Africa?

  • We have trained 6000+ professionals
  • We have over 10 years industry experience
  • Our facilitators are experienced and certified
  • We offer post training career advice and support

All you need to know about Digital Marketing

What is Digital Marketing

Digital Marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands and drive sales through various forms of digital media. Digital Marketing covers SEO Search Engine Optimization, PPC Pay Per Click, Social Media Marketing, Email Marketing, and Google Analytics.

Digital Marketing Jobs in South Africa

There are a number of Digital Marketing job roles with very good salaries in South Africa. Most sectors in South Africa such as Finance, Real Estate, Manufacturing and Consulting require digital marketing experts. These digital marketing job roles cover beginners to experienced positions, they include: Digital Marketer and Social Media Manager

Digital Marketing Training in Lagos

The Digital Marketing training in Lagos is available as classroom, the venue of the training is 122a Obadinna Street Omole Phase 1 Ikeja. The class is available on the weekends and weekdays. The course kicks off at 9 am and ends at 3 pm. Participants will be served breakfast and lunch buffet style. All training materials will be provided to all participants

Digital Marketing Certifications in South Africa

Digital Marketing certifications are one of the most sought-after certifications in South Africa, Digital Marketing certifications are listed as the top 5 certifications in 2022 for those that are looking to work in South Africa or planning a relocation to Canada, US, UK & Australia. Some of the Digital Marketing certification you can acquire in South Africa are: Meta BluePrint Certification, Google Ads Certification and Google Analytics Certification

Best Digital Marketing Institute in South Africa

Piston & Fusion Business Academy has been ranked on of the Best Digital Marketing institute in Lagos South Africa. We offer Hands-on Practical sessions, our Digital Marketing course introduces, digital marketing tools, strategies and templates, being of the best Digital Marketing training institute Lagos means our student comes first at all times.
Enrol Now $110
Course details
  • Duration
5 Days
Popular Courses

About

Proton Digital Marketing was established in 2009 by a team of seasoned professionals who saw a need to bridge the gap that exists in project best practices and project delivery. P&F has positioned itself as one of the fastest growing start up businesses in the south west region, with its core competence in Project Management. We also specialize in ICT related projects and hands-on training.

Pages

Contact Info